PostHog billing pages, read 2026-09-25T06:14Z from a cloud container (one IP), curl's default User-Agent, no cookie jar, no credential. Filed with version 3 of the registry entry `posthog` (payments block). Each section is one request: the exact command, the response headers as received (set-cookie lines redacted where present), then the body. Bodies of the `.md` requests are verbatim; the HTML pricing page (section 5) is stripped to its text with tags, scripts and styles removed and whitespace collapsed, because the FAQ sentences quoted in the entry ("Add a card", "enter your credit card", "invoicing or purchase orders") appear on the rendered page and not in its Markdown representation. SHA-256 of each body as archived is given at the top of its section. No page read answered or mentioned a 402.

== SECTION 1: https://posthog.com/pricing.md (Markdown representation, verbatim); sha256 of the body below 3e20068780bba8c863cf593e0106ca66a8f18c5133fe26b15d5d5b03ecc75285
$ curl -sS -D- 'https://posthog.com/pricing.md'
HTTP/1.1 200 Connection Established

HTTP/2 200 
accept-ranges: bytes
access-control-allow-origin: *
age: 10686
cache-control: public, max-age=0, must-revalidate
content-disposition: inline; filename="pricing.md"
content-security-policy-report-only: default-src 'self'; script-src 'self' https://*.posthog.com https://www.youtube.com https://fast.wistia.com https://fast.wistia.net https://import-cdn.default.com; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; img-src 'self' data: https://*.posthog.com https://res.cloudinary.com https://www.gravatar.com https://raw.githubusercontent.com https://obuldanrptloktxcffvn.supabase.co https://cdn.shopify.com https://i.ytimg.com https://embed-ssl.wistia.com https://fast.wistia.com https://cdn.jsdelivr.net https://user-images.githubusercontent.com https://brandbadge.clearbit.com; font-src 'self' data: https://d27nj4tzr3d5tm.cloudfront.net https://res.cloudinary.com https://fonts.gstatic.com https://r2cdn.perplexity.ai https://fast.wistia.com https://fast.wistia.net https://use.typekit.net; connect-src 'self' https://*.posthog.com https://api.github.com https://lottie.host https://better-animal-d658c56969.strapiapp.com https://forms.default.com https://nucleus.default.com https://import-cdn.default.com https://posthog.myshopify.com https://*.algolia.net https://*.algolianet.com https://api.io.inkeep.com https://fast.wistia.net https://fast.wistia.com https://embed-cloudfront.wistia.com https://api.inkeep.com; media-src 'self' https://d1hovhsvet4m1p.cloudfront.net https://res.cloudinary.com blob:; frame-src 'self' https://www.youtube-nocookie.com https://hogwars.vercel.app https://hedgehog-mode-playground.vercel.app; worker-src 'self' blob:; child-src 'self' blob:; object-src 'none'; frame-ancestors 'none'; report-uri https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1; report-to posthog
content-type: text/plain; charset=utf-8
date: Fri, 25 Sep 2026 06:13:49 GMT
etag: "2c7f24040d3ce952f1d7fbcfe976127f"
last-modified: Fri, 25 Sep 2026 03:15:42 GMT
reporting-endpoints: posthog="https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1"
server: Vercel
strict-transport-security: max-age=63072000
x-vercel-cache: HIT
x-vercel-id: iad1::9t2wb-1790316829441-6710e91d09c7
content-length: 12543

> AI agents: this is one page from PostHog's docs. Full index of Markdown docs for LLMs: https://posthog.com/llms.txt

# PostHog Pricing

> PostHog is an open-source product and data tools platform with fully transparent, usage-based pricing.
> Every product has a generous free tier — no credit card required.
> You only pay for what you use, and the more you use, the cheaper it gets.

All prices are in USD. Full interactive pricing calculator: https://posthog.com/pricing

## How pricing works

PostHog has two plans:

- **Free** — No credit card required. Generous monthly usage limits on every product. 1 project. 1 year data retention. Community support.
- **Paid** (pay-as-you-go) — $0/mo base price. You get a free tier on every product, then pay only for what you use above it. The free tier resets every month. 6 projects. 7 year data retention. Email support.

There are no per-seat charges. Your whole team can use PostHog.

## Products

### Product analytics

Track user behavior across your product with funnels, retention, user paths, lifecycle analysis, trends, and more. Autocapture tracks every click and pageview automatically — no manual instrumentation needed.

Web Analytics is included with Product Analytics at no extra cost.

**Unit: event** | Prices decrease with volume

| Monthly volume | Price per event |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 2,000,000 | $0.00005 |
| 2,000,001 – 15,000,000 | $0.0000343 |
| 15,000,001 – 50,000,000 | $0.0000295 |
| 50,000,001 – 100,000,000 | $0.0000218 |
| 100,000,001 – 250,000,000 | $0.000015 |
| Above 250,000,000 | $0.000009 |

### Session replay

Watch real user sessions to debug issues and understand behavior. See clicks, scrolls, network requests, and console logs with full technical context.

**Unit: recording** | Prices decrease with volume

| Monthly volume | Price per recording |
|---|---|
| First 5,000 | **Free** |
| 5,001 – 15,000 | $0.005 |
| 15,001 – 50,000 | $0.0035 |
| 50,001 – 150,000 | $0.002 |
| 150,001 – 500,000 | $0.0017 |
| Above 500,000 | $0.0015 |

### Feature flags & Experiments

Ship features safely with targeted rollouts and run statistically rigorous A/B tests. Experiments is bundled with Feature Flags — same billing, same free tier.

**Unit: request** | Prices decrease with volume

| Monthly volume | Price per request |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 2,000,000 | $0.0001 |
| 2,000,001 – 10,000,000 | $0.000045 |
| 10,000,001 – 50,000,000 | $0.000025 |
| Above 50,000,000 | $0.00001 |

### Surveys

Build in-app popups with NPS, CSAT, multiple choice, free text, ratings, and emoji reactions. No code required for popup surveys, or use the API for full control.

**Unit: survey response** | Prices decrease with volume

| Monthly volume | Price per survey response |
|---|---|
| First 1,500 | **Free** |
| 1,501 – 2,000 | $0.1 |
| 2,001 – 10,000 | $0.035 |
| 10,001 – 20,000 | $0.015 |
| Above 20,000 | $0.01 |

### Error tracking

Capture, investigate, and resolve exceptions across frontend and backend. Integrates with Session Replay so you can see exactly what the user was doing when the error occurred.

**Unit: exception** | Prices decrease with volume

| Monthly volume | Price per exception |
|---|---|
| First 100,000 | **Free** |
| 100,001 – 325,000 | $0.00037 |
| 325,001 – 10,000,000 | $0.00014 |
| Above 10,000,000 | $0.000115 |

### Data warehouse

Query external data sources (Stripe, Hubspot, Postgres, S3, etc.) alongside PostHog data using SQL. No separate warehouse needed.

**Unit: row** | Prices decrease with volume

| Monthly volume | Price per row |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 10,000,000 | $0.000015 |
| 10,000,001 – 25,000,000 | $0.00001 |
| 25,000,001 – 50,000,000 | $0.000008 |
| 50,000,001 – 100,000,000 | $0.000005 |
| 100,000,001 – 1,000,000,000 | $0.000002 |
| Above 1,000,000,000 | $0.000001 |

### Realtime destinations

Send data to tools like Slack, Zapier, or Customer.io to trigger notifications, automations, emails, and more in real time.

**Unit: trigger event** | Prices decrease with volume

| Monthly volume | Price per trigger event |
|---|---|
| First 10,000 | **Free** |
| 10,001 – 50,000 | $0.0005 |
| 50,001 – 100,000 | $0.0003 |
| 100,001 – 1,000,000 | $0.00015 |
| 1,000,001 – 10,000,000 | $0.0001 |
| 10,000,001 – 100,000,000 | $0.00005 |
| Above 100,000,000 | $0.000025 |

### AI Observability

Gather data for your AI products' usage and performance.

**Unit: event** | Prices decrease with volume

| Monthly volume | Price per event |
|---|---|
| First 100,000 | **Free** |
| 100,001 – 150,000 | $0.00035 |
| 150,001 – 250,000 | $0.000175 |
| 250,001 – 500,000 | $0.0001 |
| 500,001 – 1,000,000 | $0.00008 |
| 1,000,001 – 10,000,000 | $0.00007 |
| 10,000,001 – 50,000,000 | $0.000065 |
| Above 50,000,000 | $0.00006 |

### Logs

Ingest, search, and analyze logs from your applications with full PostHog context.

**Unit: GB** | Prices decrease with volume

| Monthly volume | Price per GB |
|---|---|
| First 10 | **Free** |
| 11 – 300 | $0.25 |
| Above 300 | $0.15 |

### PostHog AI

PostHog AI builds insights, automates manual tasks, and routes more complex tasks to other AI agents for specialized work.

**Unit: credit** | Prices decrease with volume

| Monthly volume | Price per credit |
|---|---|
| First 500 | **Free** |
| Above 500 | $0.01 |

### Replay vision

Define what to look for and Replay vision reviews your session recordings, surfacing the moments that match.

**Unit: credit** | Prices decrease with volume

| Monthly volume | Price per credit |
|---|---|
| First 2,500 | **Free** |
| Above 2,500 | $0.01 |

### Inbox

Inbox watches your product context, groups signals into reports, and opens pull requests for actionable issues so your team can review and merge the fix.

**Unit: PR** | Prices decrease with volume

| Monthly volume | Price per PR |
|---|---|
| First 3 | **Free** |
| Above 3 | $15.00 |

### PostHog Desktop (usage-based)

PostHog Desktop billed by AI token usage at cost, including access to premium models.

**Unit: credit** | Prices decrease with volume

| Monthly volume | Price per credit |
|---|---|
| First 2,000 | **Free** |
| Above 2,000 | $0.01 |

### Emails

Send emails to your users with workflows.

**Unit: email** | Prices decrease with volume

| Monthly volume | Price per email |
|---|---|
| First 10,000 | **Free** |
| 10,001 – 50,000 | $0.003 |
| 50,001 – 100,000 | $0.0018 |
| 100,001 – 1,000,000 | $0.001 |
| 1,000,001 – 10,000,000 | $0.0005 |
| 10,000,001 – 100,000,000 | $0.000375 |
| Above 100,000,000 | $0.00025 |

## Product Add-ons

Optional extras that extend core products. Each add-on has its own pricing.

### Identified events

*Extends Product analytics*

Store data about people, track users across multiple visits and devices, and create cohorts and visualizations based on person profile properties.

**Unit: event**

| Monthly volume | Price per event |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 2,000,000 | $0.000198 |
| 2,000,001 – 15,000,000 | $0.0000697 |
| 15,000,001 – 50,000,000 | $0.000036 |
| 50,000,001 – 100,000,000 | $0.0000146 |
| 100,000,001 – 250,000,000 | $0.0000037 |
| Above 250,000,000 | $0.000001 |

### Group analytics

*Extends Product analytics*

Associate events with a group or entity - such as a company, community, or project. Analyze these events as if they were sent by that entity itself. Great for B2B, marketplaces, and more.

**Unit: event**

| Monthly volume | Price per event |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 2,000,000 | $0.000071 |
| 2,000,001 – 15,000,000 | $0.00003 |
| 15,000,001 – 50,000,000 | $0.0000189 |
| 50,000,001 – 100,000,000 | $0.0000105 |
| 100,000,001 – 250,000,000 | $0.000004 |
| Above 250,000,000 | $0.0000029 |

### Data pipelines

*Extends Product analytics*

Get your PostHog data into your data warehouse or other tools like BigQuery, Redshift, Customer.io, and more.

**Unit: event**

| Monthly volume | Price per event |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 2,000,000 | $0.000062 |
| 2,000,001 – 15,000,000 | $0.000026 |
| 15,000,001 – 50,000,000 | $0.0000164 |
| 50,000,001 – 100,000,000 | $0.0000091 |
| 100,000,001 – 250,000,000 | $0.0000047 |
| Above 250,000,000 | $0.0000025 |

### Mobile session replay

*Extends Session replay*

Record and replay mobile app sessions.

**Unit: mobile recording**

| Monthly volume | Price per mobile recording |
|---|---|
| First 2,500 | **Free** |
| 2,501 – 15,000 | $0.01 |
| 15,001 – 50,000 | $0.007 |
| 50,001 – 150,000 | $0.004 |
| 150,001 – 500,000 | $0.0034 |
| Above 500,000 | $0.003 |

### Data warehouse historical syncs

*Extends Data warehouse*

Sync free historical rows in the first 7 days for each new source.

**Unit: row**

| Monthly volume | Price per row |
|---|---|
| Above 0 | **Free** |

### Batch exports

*Extends Realtime destinations*

Send your data to supported destinations such as S3 and Redshift at regular, configurable intervals

**Unit: row**

| Monthly volume | Price per row |
|---|---|
| First 1,000,000 | **Free** |
| 1,000,001 – 10,000,000 | $0.000015 |
| 10,000,001 – 50,000,000 | $0.000005 |
| 50,000,001 – 100,000,000 | $0.0000025 |
| Above 100,000,000 | $0.00000125 |

### Logs 30-day retention

*Extends Logs*

Extends retention for newly ingested logs to 30 days.

**Unit: GB**

| Monthly volume | Price per GB |
|---|---|
| Above 0 | $0.05 |

### Destinations

*Extends Emails*

Use any PostHog destination in your automations.

**Unit: dispatch**

| Monthly volume | Price per dispatch |
|---|---|
| First 10,000 | **Free** |
| 10,001 – 50,000 | $0.00075 |
| 50,001 – 100,000 | $0.00045 |
| 100,001 – 1,000,000 | $0.000225 |
| 1,000,001 – 10,000,000 | $0.00015 |
| 10,000,001 – 100,000,000 | $0.000075 |
| Above 100,000,000 | $0.0000375 |


## Platform Packages

Optional packages for teams that need more from the platform. Subscribe via your billing page after signing up.

| Package | Price | Description |
|---|---|---|
| Boost | $250/mo | Unlimited projects, white labeling, HIPAA BAA, SSO enforcement, and features for collaboration with team members. |
| Scale | $750/mo | Priority support, SAML, and more features to scale your organization. Includes all features in the Boost package. |
| Enterprise | $2000/mo | RBAC, dedicated support, training, and more. Includes all features in the Scale and Boost packages. |

## Volume discounts for annual commitments

PostHog's standard monthly pricing already gets cheaper at higher volumes (see the tier tables above). For annual credit commitments, additional discounts are available — and they're fully transparent:

| Credit purchase amount | Discount |
|---|---|
| $25,000 – $59,999 | 20% |
| $60,000 – $99,999 | 25% |
| $100,000 – $249,999 | 30% |
| $250,000 – $499,999 | 35% |
| $500,000 – $999,999 | 40% |
| $1,000,000+ | Contact us |

Additional discounts can stack on top:

- **2-year commitment**: +3%
- **3-year commitment**: +5%
- **Upfront payment**: +2.5% per additional year paid upfront
- **Mutual commitment to timing**: +5% one-time

For full details on how discounts work, see our transparent contract rules: https://posthog.com/handbook/growth/sales/contract-rules

## Other discounts

- **Startups**: $50,000 in free credits for 12 months. Eligible if less than 2 years old and less than $5M raised. Apply at https://posthog.com/startups
- **Y Combinator**: $50,000 in free credits per year, renewable while eligible (raised less than $25M). Any YC batch. Apply via https://app.posthog.com/startups/yc
- **Nonprofits**: 15% discount on credit purchases below $25k. Additional 5% on top of standard volume discounts for purchases between $25k–$100k. Sign up, then contact us through the app.
- **Self-serve annual**: 10% off for qualifying self-serve customers (3+ paid invoices, $280+ average).

## Definitions

- **Event**: Any data point sent to PostHog (pageview, click, custom event, API call, etc.)
- **Recording**: A single captured user session
- **Request**: A single feature flag evaluation (client or server-side)
- **Survey response**: One completed survey submission
- **Exception**: A single error or exception captured
- **Row**: A single row synced from an external data source
- **Trigger event**: A single event sent to a realtime destination

All prices are in USD, excluding taxes.

== SECTION 2: https://posthog.com/docs/billing/estimating-usage-costs.md (Markdown representation, verbatim); sha256 of the body below 51bba8a269547e7aaeb2c0ed4e1f7552ea64bce36eae0b5574fb8a5858c75d60
$ curl -sS -D- 'https://posthog.com/docs/billing/estimating-usage-costs.md'
HTTP/1.1 200 Connection Established

HTTP/2 200 
accept-ranges: bytes
access-control-allow-origin: *
age: 8038
cache-control: public, max-age=0, must-revalidate
content-disposition: inline; filename="estimating-usage-costs.md"
content-security-policy-report-only: default-src 'self'; script-src 'self' https://*.posthog.com https://www.youtube.com https://fast.wistia.com https://fast.wistia.net https://import-cdn.default.com; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; img-src 'self' data: https://*.posthog.com https://res.cloudinary.com https://www.gravatar.com https://raw.githubusercontent.com https://obuldanrptloktxcffvn.supabase.co https://cdn.shopify.com https://i.ytimg.com https://embed-ssl.wistia.com https://fast.wistia.com https://cdn.jsdelivr.net https://user-images.githubusercontent.com https://brandbadge.clearbit.com; font-src 'self' data: https://d27nj4tzr3d5tm.cloudfront.net https://res.cloudinary.com https://fonts.gstatic.com https://r2cdn.perplexity.ai https://fast.wistia.com https://fast.wistia.net https://use.typekit.net; connect-src 'self' https://*.posthog.com https://api.github.com https://lottie.host https://better-animal-d658c56969.strapiapp.com https://forms.default.com https://nucleus.default.com https://import-cdn.default.com https://posthog.myshopify.com https://*.algolia.net https://*.algolianet.com https://api.io.inkeep.com https://fast.wistia.net https://fast.wistia.com https://embed-cloudfront.wistia.com https://api.inkeep.com; media-src 'self' https://d1hovhsvet4m1p.cloudfront.net https://res.cloudinary.com blob:; frame-src 'self' https://www.youtube-nocookie.com https://hogwars.vercel.app https://hedgehog-mode-playground.vercel.app; worker-src 'self' blob:; child-src 'self' blob:; object-src 'none'; frame-ancestors 'none'; report-uri https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1; report-to posthog
content-type: text/plain; charset=utf-8
date: Fri, 25 Sep 2026 06:13:47 GMT
etag: "3449436a60b1bed5fddf335ab209dcc4"
last-modified: Fri, 25 Sep 2026 03:59:48 GMT
reporting-endpoints: posthog="https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1"
server: Vercel
strict-transport-security: max-age=63072000
vary: Accept
x-vercel-cache: HIT
x-vercel-id: iad1::xn8kz-1790316827333-0872e8983aa7
content-length: 8572

> AI agents: this is one page from PostHog's docs. Full index of Markdown docs for LLMs: https://posthog.com/llms.txt

# Estimating usage & costs

It can be daunting to figure out how much a usage-based platform like PostHog will cost, but there are simple ways to estimate your usage and costs.

This guide explains why we price based on usage, how to estimate your usage, and tips on how to reduce your costs.

## Why do we price based on usage?

Really it comes down to this: The more you use PostHog, the more value you get, and the more it costs us to process and store your data. Thus, we charge based on usage.

### What about charging by monthly active users? Isn't that also usage?

Kind of, yes, but actually no. Some users are very valuable. They use your product a ton, they respond to your feedback surveys, and they store a lot of data in your platform. Other users hit your landing page and bounce immediately.

From a value perspective, you shouldn't need to pay the same amount for both of these users. It makes more sense to pay *only for the value you receive*, which is *directly tied to user activity* such as events, session replays, or data.

## How do I estimate my event usage?

If you're already using another tool and want to switch to PostHog (welcome!), your existing tool may have the exact numbers you need. You might need to ask their support for this data directly if it's not easy to find.

Alternatively, you can use one of these two methods.

### Option 1: Sign up for free and get an accurate projected volume in a few days

Each of our products has a very generous free tier. They're also very easy to get set up.

Simply [sign up](https://app.posthog.com/signup) and start to use whichever product you are interested in. After a few days, you'll get a good estimate of your projected volume on your [Organization Billing page](https://app.posthog.com/organization/billing).

If you want a more accurate estimate, give it a week - this way weekdays and weekends will also be taken into account.

> 💡 **PostHog Tip:** If your projects volume is higher than you'd like, we offer ways to "tune" your implementation to only capture or use what's valuable to you. See [How to reduce your PostHog usage](/docs/getting-started/estimating-usage-costs.md#how-to-reduce-your-posthog-costs) for more.

### Option 2: Estimate based on your product category and/or MAUs

Sometimes you can estimate your volumes based on another number that you know, like your monthly active users (MAU).

#### Estimating session replay volume based on MAUs

If you know how manu MAUs you have, and you know the average number of sessions per MAU, you can get your estimated volume by simply multiplying the two together. Easy peasy!

#### Estimating event volume based on MAUs

Events are trickier to estimate based on MAUs because not every type of company has the same type of usage. However, we did a bit of diving into our own data and found that there is a bit of usage consistency within different company categories. Using the table below, take the average number of events per MAU and multiply by the number of MAUs you have to get an estimated event volume.

| **Product** | **B2B / B2C** | **Monthly events per MAU** | **Autocapture** | **Platforms** |
| --- | --- | --- | --- | --- |
| PostHog | B2B | 87 | ✔ | Web |
| Financial reporting | B2B | 44 | ✖ | Web |
| Cloud monitoring | B2B | 22 | ✖ | Web |
| Document management | B2B | 54 | ✔ | Web |
| Speech to text API | B2B | 583 | ✖ | API |
| Crypto wallet | B2C | 162 | ✖ | Browser extension |
| Meditation app | B2C | 118 | ✖ | Android, iOS |
| Fashion retail | B2C | 31 | ✔ | Web |
| Event booking | B2C | 8 | ✖ | React Native |
| Restaurant booking | B2B2C | 54 | ✔ | Web, Mobile |

Event counts also vary based upon whether you are using [autocapture](/docs/integrate/ingest-live-data.md#use-autocapture), [custom capture](/docs/integrate/ingest-live-data.md#capture-user-events) or a combination of both. Custom capture may be better if you have lots of users.

## How do I estimate the number of feature flag requests?

Feature flags and experiments are charged based on the number of requests. The way to calculate this depends if you're requesting flags from the frontend or backend.

#### Frontend SDKs

We make a request to fetch feature flags (using the [`/flags` endpoint](/docs/api/flags.md)) when one of the below occurs:

-   The PostHog SDK is initialized
-   A user is [identified](/docs/product-analytics/identify.md)
-   A user's [properties](/docs/product-analytics/person-properties.md) are updated
-   You call `posthog.reloadFeatureFlags()` in your code
-   You create a [group](/docs/product-analytics/group-analytics.md)

For the [JavaScript web SDK](/docs/libraries/js.md), you can estimate how many feature flag requests you will make by doing the following:

1.  Check the networks tab in Chrome inspector tools for the number of `/flags` requests
2.  Find out your number of monthly page views
3.  Multiply your number of `/flags` requests by your monthly page views

For example, if on refresh, you see 2 `/flags` requests per pageview and you have ~150,000 pageviews, your monthly feature flag requests should be around ~300,000.

#### Backend SDKs

##### Without local evaluation

If you're not using [local evaluation](/docs/feature-flags/local-evaluation.md), a request to get feature flags is made every time your backend evaluates flags. For example, each server-side snapshot evaluation call like `evaluateFlags()` or Python's `posthog.evaluate_flags()` makes one `/flags` request. Your estimated usage is based on how often you call this code.

##### With local evaluation

If you're using [local evaluation](/docs/feature-flags/local-evaluation.md), each local evaluation request is equivalent to, and charged as, 10 feature flag requests. Local evaluation calls, by default, are made every 30 seconds. Assuming your server is constantly running and making 2 requests per minute, you will be charged `10 * 2 * 60 * 24 * 30 = 864,000 feature flag requests` each month.

> **Note:** This figure is for a single server and a single instance of PostHog. If you have multiple servers, PostHog instances, or a different poll duration, you need to multiply your estimates too.

## How am I billed for data pipelines?

Your data pipelines are billed on two things:

1.  The number of rows exported via [batch exports](/docs/cdp/batch-exports.md)
2.  The number of events triggered under [realtime destinations](/docs/cdp/destinations.md)

Like other products, there is a generous free tier for both categories which can be seen on the [pricing](/pricing.md) page.

## Estimating your monthly bill

Once you've figured your projected event usage and flag requests, you can either:

1.  Use the pricing calculator on our [pricing](/pricing?calculator.md) page and calculate your estimated costs for adopting PostHog.
2.  If you're getting your estimated figures from your free PostHog account, you can see your projected volumes and costs right there in your [billing dashboard](https://app.posthog.com/organization/billing).

And don't forget, we have generous free volumes for every one of our products – even if you're on a paid plan!

## How to reduce your PostHog costs

Each product can be tuned to use only the resources you need.

-   For product analytics, read [how to capture fewer unwanted events](/tutorials/fewer-unwanted-events.md)
-   For session replay, read [how to control which sessions you record](/docs/session-replay/how-to-control-which-sessions-you-record.md)
-   For feature flags, read [how to cut feature flag costs](/docs/feature-flags/cutting-costs.md)

You can also optionally set [billing limits](/docs/billing/limits-alerts.md) for every product. When you hit your billing limit, we'll stop ingesting your data and you won't be charged over the set amount.

## Creating a billable usage dashboard

Want to know exactly what's driving your bill? Create a dashboard with the [PostHog billable usage template](/templates/posthog-billable-usage.md) to break down and analyze your usage across different events, SDK libraries, and products.

![PostHog billable usage dashboard](https://res.cloudinary.com/dmukukwp6/image/upload/posthog_billable_usage_b2b494d4bb.png)

This dashboard turns your billing usage into a live, interactive report — so you can create insights, spot spikes, and optimize how you're spending.

### Still have questions?

Ask PostHog AI

### Was this page useful?

HelpfulCould be better

== SECTION 3: https://posthog.com/docs/billing/common-questions.md (Markdown representation, verbatim); sha256 of the body below 93147a95ba499602bf03f238729eabd3f4122dcf05db59c766ef656ce42f05e5
$ curl -sS -D- 'https://posthog.com/docs/billing/common-questions.md'
HTTP/1.1 200 Connection Established

HTTP/2 200 
accept-ranges: bytes
access-control-allow-origin: *
age: 0
cache-control: public, max-age=0, must-revalidate
content-disposition: inline; filename="common-questions.md"
content-security-policy-report-only: default-src 'self'; script-src 'self' https://*.posthog.com https://www.youtube.com https://fast.wistia.com https://fast.wistia.net https://import-cdn.default.com; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; img-src 'self' data: https://*.posthog.com https://res.cloudinary.com https://www.gravatar.com https://raw.githubusercontent.com https://obuldanrptloktxcffvn.supabase.co https://cdn.shopify.com https://i.ytimg.com https://embed-ssl.wistia.com https://fast.wistia.com https://cdn.jsdelivr.net https://user-images.githubusercontent.com https://brandbadge.clearbit.com; font-src 'self' data: https://d27nj4tzr3d5tm.cloudfront.net https://res.cloudinary.com https://fonts.gstatic.com https://r2cdn.perplexity.ai https://fast.wistia.com https://fast.wistia.net https://use.typekit.net; connect-src 'self' https://*.posthog.com https://api.github.com https://lottie.host https://better-animal-d658c56969.strapiapp.com https://forms.default.com https://nucleus.default.com https://import-cdn.default.com https://posthog.myshopify.com https://*.algolia.net https://*.algolianet.com https://api.io.inkeep.com https://fast.wistia.net https://fast.wistia.com https://embed-cloudfront.wistia.com https://api.inkeep.com; media-src 'self' https://d1hovhsvet4m1p.cloudfront.net https://res.cloudinary.com blob:; frame-src 'self' https://www.youtube-nocookie.com https://hogwars.vercel.app https://hedgehog-mode-playground.vercel.app; worker-src 'self' blob:; child-src 'self' blob:; object-src 'none'; frame-ancestors 'none'; report-uri https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1; report-to posthog
content-type: text/plain; charset=utf-8
date: Fri, 25 Sep 2026 06:13:48 GMT
etag: "2f29ba07f341420658d73b775a1b3baf"
last-modified: Fri, 25 Sep 2026 06:13:48 GMT
reporting-endpoints: posthog="https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1"
server: Vercel
strict-transport-security: max-age=63072000
vary: Accept
x-vercel-cache: MISS
x-vercel-id: iad1::sdmj2-1790316828048-77da58222fac
content-length: 3322

> AI agents: this is one page from PostHog's docs. Full index of Markdown docs for LLMs: https://posthog.com/llms.txt

# Common questions about billing

## Can I have a trial?

PostHog is usage-based and you can use it for free for as long as you want, no trial needed. See [our pricing page](/pricing.md) for free usage allowances.

If you have special circumstances where this doesn't work for you, contact our [sales team](/talk-to-a-human.md).

## How do I estimate how much PostHog will cost?

You can check our doc on [estimating usage and costs](/docs/billing/estimating-usage-costs.md), or use the [pricing calculator](/pricing.md) to estimate costs. However, often the best way to estimate costs is to signup for free and go from there.

## How do I update billing information or see previous months' invoices or usage?

Go to your organization's [billing settings](https://app.posthog.com/organization/billing) and click **Manage card details and view past invoices** to be brought to Stripe where you can update your credit card, billing information, and see your invoice history.

You can also download invoices or receipts from here by clicking on them under **Invoice history**.

## Can I set a billing limit?

Yes, you can set a billing limit for each of PostHog's products in your organization's [billing settings](https://app.posthog.com/organization/billing). Check out our doc on [billing limits and alerts](/docs/billing/estimating-usage-costs.md) for more information.

## Are events or replays dropped when I reach billing limits?

Yes, PostHog drops data after you go over your billing limit. To capture more during the current billing period, you need to raise your billing limits. For future billing periods, you can tune your PostHog implementation to limit the number of [events](/tutorials/fewer-unwanted-events.md) or [session replays](/tutorials/limit-session-recordings.md) you capture.

## I'm an early-stage startup or non-profit, can I get a discount?

Yes, early-stage startups can get $50,000 in credits, merch, and exclusive events. Find out more and apply on our [startup program page](/startups.md).

Non-profits can contact our [sales team](/talk-to-a-human.md) after signing up to discuss discount options.

## Can I change the email invoices or billing alerts are sent to?

We send billing emails to all owners and administrators in the organization. These are important emails, so we currently don't allow these notification settings to be configured.

If you'd like a specific email address to receive these communications, we recommend inviting that email to your organization and assigning them an administrator role.

## Can someone see usage and spend without being an admin?

By default, billing is only available to organization admins and owners. See our [access control docs](/docs/settings/access-control.md) for the full list of permissions.

If you want members to see the **Usage** and **Spend** tabs without giving them the rest of billing, [contact support](/questions.md) and we can enable it for your organization. They get read-only access to usage and spend data for the projects they can already see. They can't change your plan, payment details, or billing limits.

### Still have questions?

Ask PostHog AI

### Was this page useful?

HelpfulCould be better

== SECTION 4: https://posthog.com/docs/billing/limits-alerts.md (Markdown representation, verbatim); sha256 of the body below 8d1227c876fb6345e3695666d597ab5658b1c68864490524041d94bb078ae675
$ curl -sS -D- 'https://posthog.com/docs/billing/limits-alerts.md'
HTTP/1.1 200 Connection Established

HTTP/2 200 
accept-ranges: bytes
access-control-allow-origin: *
age: 7301
cache-control: public, max-age=0, must-revalidate
content-disposition: inline; filename="limits-alerts.md"
content-security-policy-report-only: default-src 'self'; script-src 'self' https://*.posthog.com https://www.youtube.com https://fast.wistia.com https://fast.wistia.net https://import-cdn.default.com; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; img-src 'self' data: https://*.posthog.com https://res.cloudinary.com https://www.gravatar.com https://raw.githubusercontent.com https://obuldanrptloktxcffvn.supabase.co https://cdn.shopify.com https://i.ytimg.com https://embed-ssl.wistia.com https://fast.wistia.com https://cdn.jsdelivr.net https://user-images.githubusercontent.com https://brandbadge.clearbit.com; font-src 'self' data: https://d27nj4tzr3d5tm.cloudfront.net https://res.cloudinary.com https://fonts.gstatic.com https://r2cdn.perplexity.ai https://fast.wistia.com https://fast.wistia.net https://use.typekit.net; connect-src 'self' https://*.posthog.com https://api.github.com https://lottie.host https://better-animal-d658c56969.strapiapp.com https://forms.default.com https://nucleus.default.com https://import-cdn.default.com https://posthog.myshopify.com https://*.algolia.net https://*.algolianet.com https://api.io.inkeep.com https://fast.wistia.net https://fast.wistia.com https://embed-cloudfront.wistia.com https://api.inkeep.com; media-src 'self' https://d1hovhsvet4m1p.cloudfront.net https://res.cloudinary.com blob:; frame-src 'self' https://www.youtube-nocookie.com https://hogwars.vercel.app https://hedgehog-mode-playground.vercel.app; worker-src 'self' blob:; child-src 'self' blob:; object-src 'none'; frame-ancestors 'none'; report-uri https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1; report-to posthog
content-type: text/plain; charset=utf-8
date: Fri, 25 Sep 2026 06:13:48 GMT
etag: "421dd903ad3a478e5f3c1b1923d00434"
last-modified: Fri, 25 Sep 2026 04:12:07 GMT
reporting-endpoints: posthog="https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1"
server: Vercel
strict-transport-security: max-age=63072000
vary: Accept
x-vercel-cache: HIT
x-vercel-id: iad1::7f4gz-1790316828769-d0cce1c5eb4a
content-length: 1492

> AI agents: this is one page from PostHog's docs. Full index of Markdown docs for LLMs: https://posthog.com/llms.txt

# Billing limits and alerts

To help you avoid surprise bills, PostHog enables you to set billing limits for each of our products. Setting a billing limit means we will stop ingesting and processing your data so you are not charged over the set limit. In other words, if you exceed the billing limit you set, your additional data is lost forever.

To set a billing limit:

1.  Go to your organization's [billing settings](https://app.posthog.com/organization/billing)
2.  View the billing limit section at the bottom of the product and click "Set billing limit."
3.  Set your dollar limit in the box and press "Save."

You’ll need to do this for each of the products. You can also remove limits by following the same process and clicking “Remove limit” instead of "Save."

## Billing alerts

When you set billing limits, the owner of the organization will automatically get alert emails when product usage nears the billing limits. These emails are sent at **80%** and **100%** of the limit. These emails are also sent when you reach **80%** and **100%** of the free allotment.

Spike detection complements other billing and usage monitoring features, such as [spike detection](/docs/billing/spike-detection.md) and [usage dashboards](/templates/posthog-billable-usage.md).

### Still have questions?

Ask PostHog AI

### Was this page useful?

HelpfulCould be better

== SECTION 5: https://posthog.com/pricing (HTML page, stripped to text as described above); sha256 of the body below 380d46bcc5d9813c43b72adc61b31c702e8dc17da88a656eb62931eb51b4f181
$ curl -sS -D- 'https://posthog.com/pricing'
HTTP/1.1 200 Connection Established

HTTP/2 200 
accept-ranges: bytes
access-control-allow-origin: *
age: 10872
cache-control: public, max-age=0, must-revalidate
content-disposition: inline; filename="pricing"
content-security-policy-report-only: default-src 'self'; script-src 'self' https://*.posthog.com https://www.youtube.com https://fast.wistia.com https://fast.wistia.net https://import-cdn.default.com; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; img-src 'self' data: https://*.posthog.com https://res.cloudinary.com https://www.gravatar.com https://raw.githubusercontent.com https://obuldanrptloktxcffvn.supabase.co https://cdn.shopify.com https://i.ytimg.com https://embed-ssl.wistia.com https://fast.wistia.com https://cdn.jsdelivr.net https://user-images.githubusercontent.com https://brandbadge.clearbit.com; font-src 'self' data: https://d27nj4tzr3d5tm.cloudfront.net https://res.cloudinary.com https://fonts.gstatic.com https://r2cdn.perplexity.ai https://fast.wistia.com https://fast.wistia.net https://use.typekit.net; connect-src 'self' https://*.posthog.com https://api.github.com https://lottie.host https://better-animal-d658c56969.strapiapp.com https://forms.default.com https://nucleus.default.com https://import-cdn.default.com https://posthog.myshopify.com https://*.algolia.net https://*.algolianet.com https://api.io.inkeep.com https://fast.wistia.net https://fast.wistia.com https://embed-cloudfront.wistia.com https://api.inkeep.com; media-src 'self' https://d1hovhsvet4m1p.cloudfront.net https://res.cloudinary.com blob:; frame-src 'self' https://www.youtube-nocookie.com https://hogwars.vercel.app https://hedgehog-mode-playground.vercel.app; worker-src 'self' blob:; child-src 'self' blob:; object-src 'none'; frame-ancestors 'none'; report-uri https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1; report-to posthog
content-type: text/html; charset=utf-8
date: Fri, 25 Sep 2026 06:13:12 GMT
etag: "bf8c77a0e2bef30871faa4f8a152f581"
last-modified: Fri, 25 Sep 2026 03:12:00 GMT
reporting-endpoints: posthog="https://us.i.posthog.com/report/?token=sTMFPsFhdP1Ssg&sample_rate=0.1&v=1"
server: Vercel
strict-transport-security: max-age=63072000
x-vercel-cache: HIT
x-vercel-id: iad1::6kbbz-1790316792347-5c85b2376e8d
content-length: 1317709

 PostHog pricing – Start free, scale when you need Products Pricing Docs Community Company More Get started – free Home Self-driving product Context warehouse Pricing Docs Demo Talk to a human About us Changelog Company handbook Store Careers Trash Home Self-driving product Context warehouse Pricing Docs Demo Talk to a human About us Changelog Company handbook Store Careers Trash Copy page 97% of companies use PostHog for free. One day we’d like your money, but not today. Only add a card if you need more than the free tier limits, advanced features, or want more projects. Your free allowance renews every month. Yes, for everything. Yes, forever. Get started - free No credit card required What you get for free, every month Resets monthly. Same allowance whether or not you have a card on file. + Analytics 1M events Session replay 5K recordings Feature flags 1M requests Experiments Billed with feature flags Error tracking 100K exceptions Surveys 1500 responses Data warehouse 1M rows + FREE historical Data pipelines 10K events + 1M rows AI Observability 100K events Evaluations Billed with AI observability PostHog AI 500 credits (worth $5) Inbox Beta 3 PRs Workflows 10K messages per channel Logs 10 GB ingested Replay Vision 2500 credits (worth $25) PostHog Desktop Beta 2000 credits (worth $20) + Analytics 1M events Session replay 5K recordings Feature flags 1M requests Experiments Billed with feature flags Error tracking 100K exceptions Surveys 1500 responses Data warehouse 1M rows + FREE historical Data pipelines 10K events + 1M rows AI Observability 100K events Evaluations Billed with AI observability PostHog AI 500 credits (worth $5) Inbox Beta 3 PRs Workflows 10K messages per channel Logs 10 GB ingested Replay Vision 2500 credits (worth $25) PostHog Desktop Beta 2000 credits (worth $20) Used across any of these products: PostHog Web PostHog Slack PostHog Desktop PostHog MCP Then why would I pay? There's one signup and one product. Just add a card whenever you need higher limits. 1 Start here Free No credit card, not a trial. This is 97% of companies . Full monthly free tier on every product Unlimited team members 1 project, 1-year data retention Community support Usage stops at the free tier limits, so you can't be charged by surprise. Get started - free Hit a limit? Add a card 2 If and when you need it Pay-as-you-go Same free tier every month. You only pay for what you use. Unlimited usage 6 projects – up from 1 7-year data retention – up from 1 year Email support – or Slack over $2k/mo Each product gets its own billing limit - going viral won't require another funding round. Set billing limits 600k+ companies from side projects to public companies Customer stories Platform features, volume discounts, and onboarding help Platform packages SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow. See what's included Doing serious volume? Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls. Talk to a human Book an onboarding call Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time. Book a call Pricing calculator Your estimate ( 7 products ) Analytics $0 Session Replay $0 AI Observability $0 Replay Vision $0 Feature Flags $0 Error Tracking $0 PostHog AI $0 Add a product 9 more Platform packages $0 See all products and per-unit rates Analytics Remove The first 1M events are free , every month. Estimated total for all products & add-ons Free Get started Share estimate Create an estimate with AI How our pricing works Only pay for products you use Generous free tier for each product (resets monthly) You can set billing limits per product so you never get a surprise bill We also offer discounts for startups and non-profits Estimating usage Not sure what your volume looks like? Generate an AI estimate or add the tracking code to your site and check back in a few days – no credit card required. If something stupid happens and you get an unexpected bill (like if your side project unexpectedly goes viral or you're unhappy), we'll pretty much always refund it! We've also written this handy guide to help! James Hawkins Co-founder Our pricing is designed to make you happy Here's what you should know about our pricing: We don’t have loss-leader products that will go up in pricing later or get retired. We aim to match the cheapest competitor at every scale. Tell us if we're not! (Note: This doesn't include your buddy's two-person startup.) We have significant revenue and are default alive . We don’t rely on investors to grow, and we’re stable. This goes a long way to avoiding the average dumb VC-backed company stuff — like running out of money or selling to a lame bigger company. We have an open source product too. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Web yet. If this makes you happy, just start here: Get started - free No credit card required Pricing FAQ How do I know how much PostHog will cost? The easiest way is to sign up, set your billing limit to $0 (if you expect to go over), and install PostHog. You'll get an accurate projection after just a few days. You can also read our doc on estimating usage and costs . Do I pay anything for stored data (events, exceptions, replays, logs, etc.)? No, for all of our products you only pay for what you capture, ingest, or sync in a given month (i.e. you only pay when each event is first received). There are no additional storage costs or fees. How long does PostHog retain data (events, recordings, logs)? Events and metadata are guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly. Recordings on the free plan are retained for 1 month. On the pay-as-you-go plan, recordings are retained for 90 days. The Boost and Scale add-ons can increase this to up to one year. The Enterprise add-on can increase retention to 5 years. Logs are retained for 14 days. What happens after the data retention period elapses? Any data stored for more than the retention period may be permanently deleted from our systems. Is there a free trial on paid plans? We have a generous free tier on every paid plan so you can try out all the features available on PostHog before paying (though you will need to enter your credit card to unlock those features). If you have additional needs, such as enterprise features, please get in touch with our sales team . What currency are your prices in? All prices are in US Dollars (USD), excluding taxes. Do you offer a discount for non-profits? Yes in most cases! Create your account, contact the sales team for help with some basic details on your organization. We will then apply a discount. Are there any minimums or annual commitments? Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement. How does PostHog's pricing work? PostHog has per-product usage-based pricing. This means you only pay for what you use, such as events captured, sessions recorded, and flags requested. PostHog is free to use and each product has a generous free monthly allowance (1M events for analytics, 5K session replays, 1M feature flag requests, and more). There is no minimum spend or annual contracts needed and you can set billing limits so you're never surprised. Which plan is right for me? For nearly everyone, the pay-as-you-go plan is the right choice. It unlocks all of the features of PostHog and remains free if you stay within the limits each month (which you can set billing limits to do). What happens if I hit or go over the free limit? On the pay-as-you-go plan, we charge based on usage for everything above the free allowance. On the free plan, any additional events are permanently dropped and feature flags will return a default quota limited response. Do free tier limits reset every month? Yes. Every month, your usage is reset and you get another 1M events, 5K session replays, and more to use. Unused free tier limits do not rollover. Can I set a billing limit? Yes, you can set a billing limit for each of PostHog's products separately in your organization's billing settings . Check out our doc on billing limits and alerts for more information. What happens if I hit my billing limit? If you've set a billing limit and your usage hits it, any additional events are permanently dropped and feature flags will return a default quota limited response. PostHog will never charge you more than what you've set as your billing limit. How is usage calculated? Usage is calculated on a per-product level. Events for product and web analytics, recordings for session replay, requests for feature flags and experiments, exceptions for error tracking, responses for surveys, synced rows for data warehouse, messages for workflows, and GB ingested for logs. How can I manage my spend? You monitor your usage and set billing limits on the billing page in-app. This shows how much you've spent, projected spend, and a billable usage dashboard. Many products, like product analytics and feature flags , also have docs on cutting costs. Can I cancel my plan at any time? Yes, you can cancel your plan by setting a billing limit at any time and we'll only charge for what you use. If you have an accidental spike , talk to us and we'll help you sort it out. Is PostHog cheaper than competitors? Usually, yes, and often by a significant margin. Because PostHog provides multiple products teams need, we're able to charge less than competitors. We aim to be the cheapest option for each product compared to major competitors. Beyond the all-in-one advantage, most competitors offer time-limited free trials (typically 14-30 days) with restricted features; PostHog's free tier doesn't expire, includes full access to most features, and resets every month, no credit card or sales call required. You can read how we stack up against competitors like Amplitude , Mixpanel , Heap , FullStory , Hotjar , GA4 , and a lot more in our comparison blogs . What do I get with PostHog that I wouldn't get paying for multiple separate tools? A lot less headache, mostly. All your data lives in one place so you don't need to jump between tools or piece them together to do analysis. With PostHog, you can go directly from a funnel to a replay to an error trace instead of context switching to piece together what actually happened. You just need to install a single SDK, manage a single bill, and sign a single contract (if you're into that sort of thing). If you need a BAA for HIPAA compliance, it's one conversation instead of five. Your procurement team will genuinely thank you. When does billing start? Usage starts being tracked as soon as you sign up for PostHog, but you aren't billed until 1 month later. For example, if I signed up on April 6th, my first month would be billed May 6th. How often am I billed? You are billed once a month, on the same day each month. What payment methods does PostHog accept? PostHog accepts credit or debit cards processed through Stripe. If you want to pay via invoice, you can contact the sales team for help . Do you support invoicing or purchase orders? Yes, but you need to make an upfront credit purchase which can be done by contacting our sales team . Does PostHog have any setup fees or hidden costs? No. Our pricing is fully transparent. Can I use PostHog completely free forever? Yes, as long as you stay under the free tier limits. Many of our users have used PostHog for free for years. Do I need to pay for everything or only certain products? You can choose what products you use and you don't need to pay for anything you don't want. You can set billing limits for the products you don't want to use to be extra safe too. PostHog's products still work if you only use them individually. Does PostHog offer annual commitment discounts? Yes. PostHog does offer bigger discounts for annual commitments above a certain spend. See our doc on pre-paid plans for more. Have another pricing-related question? Ask PostHog AI or talk to a human . Shameless CTA If nothing else has sold you on PostHog, hopefully these classic marketing tactics will. Eco-friendly PostHog Web Digital download* Not endorsed by Kim K *PostHog is a web product and cannot be installed by CD. We did once send some customers a floppy disk but it was a Rickroll. Eco-friendly PostHog Web Digital download* Select your cloud US (Virginia) EU (Frankfurt) Starts at: $0 Free > 1 left at this price!! Get started Hurry: Tons of companies signed up today . Act now and get $0 off your first order.